They were printed six months before actual production (for US Toy Fair), and so were commercials. Considering the time constraints, R&D, marketing and Griffin-Bacal did 16 months work in 4-5. Trade previews were in October/November, so we had to rush. Remember: We picked these items up in June and didn't get really working on them till July. George Dunsay, Hasbro's senior VP of research & development at the time, said in an interview: (these photos were archived from an ebay auction of the catalog itself)Īt this point, Hasbro was certainly preparing for the September debut of the Transformers cartoon and comic book, but it seems that the marketing materials for the toys were the first thing produced. To the best of my knowledge, the first use of the Autobot emblem (as well as the Transformers logo, which it was so often used alongside) is in Hasbro's 1984 Toy Fair catalog (distributed in February 1984, at Toy Fair). Griffin-Becal was the Ad Agency at the time, and did create the launch advertising and promotions, but not the Branding and Consumer Packaging. I also commissioned the original artwork for the packaging, which was done with several artists due to the tight turnaround time, and was the creator of the bio card on the back of pack. The original package launched in red for Autobots, and Purple for Deceptions to convey the good versus evil theme. The inspiration for the icons was the actual molded heads in the toy sculptures. I remember getting cartons of the original Takara Packaging (in Japanese) and having to figure out how to transform the toys, and translate that to the American market. CLS&M was a branding and consumer packaging firm, and we were doing a lot of packaging work for Hasbro. is operated by Ryan Yzquierdo.I, Wayne Molinare was the original designer of the Transformer Logo, Autobot and Deception Icons, and Packaging for Hasbro.Īt the time I was an Art Director at Coleman, Lipuma, Segal & Morrill (CLS&M) in NYC. This page was viewed 2 times on Wednesday, June 29th 2022 11:05am CDT. These affiliate advertising programs are designed to provide a means for us to earn fees by linking to those affiliated sites.Ĩ,832 pages were recently viewed by 1,623 unique visitors. We are a participant in several affiliate programs with retailers such as Amazon, Walmart, Target, eBay, and other affiliate programs. Some of the links to external sites posted on this site may automatically be converted to an affiliate link for which we may be compensated. Some of the content on this site are sponsored posts for which we have been compensated. In order to comply with the FTC's endorsement guidelines, we hereby inform this site's viewers that we occasionally receive sample products, content, or other forms of media from various companies in order for us to provide content of interest to our readers. Visit to view Hasbro's official Transformers website or visit Takara Tomy's official Transformers website. Transformers® is a registered trademark of Hasbro, Inc. It is not associated with nor endorsed by Hasbro or Takara Tomy. Transformers Exhibit at Children's Museum in Indianapolis.Transformers The Last Knight Global Premiere Events ».Subscribe to Twincast/Podcast with iTunes.Transformers: Rise of the Beasts Movie News.Transformers: Rise of the Beast Movie News.
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