![]() However, if possible, Twilio recommends using a dedicated short URL that is specific to your business. WhatsApp does not forbid the use of shared URL shorteners. However, it is generally not required by non-US countries to use a domain that matches your business name, although it is ideal to do so so that your end users have greater confidence in the URL you are sending. In addition, using generic shared URL shorteners may cause some message recipients to be suspicious about the links you are sending, and refuse to click on them. When using a shared URL shortener, your messages may accidentally resemble harmful messages that a carrier has recently blocked, causing your messages to also be blocked. When sending to non-US countries, the use of shared public URL shorteners is also likely to cause reduced delivery quality. SMS and MMS messaging with shortened URLs - Other Countries In either case, you should adhere to the above rules to avoid higher risk of filtering on your messages. Alternatively, you could use your own domain and run your own shortening system. Some URL shortener websites offer a paid plan which allows you to use a unique domain. For more info: aca.com/1234xyz - Reply STOP to unsubscribe Please contact your representatives today to let them know you care about reducing air pollution. Hi, it’s John from Americans for Clean Air (ACA). The below message has a properly branded short URL that meets US carrier expectations: ![]() For more info: /1234xyz - Reply STOP to unsubscribe This message contains a URL that is not properly branded, because it does not align with the organization name: The use of these public shared shorteners will result in higher risk of filtering, with no recourse if filtering does occur.įor an example of what "proper branding" means, consider an imaginary political organization called Americans for Clean Air, sending call-to-action messages to opted-in subscribers. US carrier policies strongly discourage the use of shared public URL shorteners, due to the frequency of use by spammers, scammers and other bad actors. Do not send links that have been shortened using shared public URL shorteners, such as free TinyUrl or Bitly links. "Proprietary" means the short URL belongs to your business and is not used by unrelated businesses or organizations. properly branded – the domain aligns with the message sender identified in the text message itself.proprietary – a dedicated custom domain that belongs to your business, not a free shared public link shortener.Because of this, consumers are less likely to click on the link, because they are not confident of where the landing page will take them to.Īccording to T-Mobile’s Code of Conduct, and US carrier expectations in general, a short link should be both: Sending messages containing unbranded URLs is a common technique used for fraud/malicious messages. When sending SMS or MMS messages containing shortened URLs to users in the United States, use a dedicated, branded short domain that belongs to your business. SMS and MMS messaging with shortened URLs - United States However, it is crucial to understand some rules and best practices to ensure successful delivery, as well as a good user experience. Shortened URLs are a great way to make a message shorter and more readable for the recipient.
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